When Should a Founder Be the Face of the Brand? And When They Shouldn’t
In an era of personal brands, many founders feel an unspoken pressure to step forward as the public face of their company. Visibility is often fra…
3 Emerging Communication Trends African Brands Must Pay Attention To in 2026
Communication across Africa is entering a more demanding era. Audiences are more vocal, media ecosystems are more fragmented, and trust has become…
Reputation Recovery in the Digital Era: How Brands Rebuild Trust After Public Failure
Reputation damage is no longer the end of a brand story. In the digital era, it is often the beginning of a more difficult chapter. Public scruti…
The State of Brand Reputation in the Digital Era: What Brands Are Getting Wrong
Brand reputation has never been more visible or more fragile. In the digital era, perception forms in real time. A single post can spark conversa…
The Real Role of PR in 2026: Beyond Hype, Toward Meaningful Visibility
Public relations is entering a reckoning. For years, PR has been measured by noise. Mentions. Impressions. Virality. The louder the campaign, the…
Why Most Crisis Statements Fail and What the SERAPH Model Gets Right
When a crisis breaks, brands rush to respond. Statements are drafted under pressure, revised by committee, and released with the hope that speed w…