JCIN LASU to Host 36th Convention and 37th Investiture Ceremony
The Junior Chamber International (JCI) Lagos State University Chapter is set to make history on Saturday, November 30, 2024, as it hosts its 36th C…
Greenwashing vs. Genuine CSR: Separating the Wheat from the Chaff
In an era where environmental consciousness is at an all-time high, businesses are under increasing pressure to demonstrate their commitment to sus…
The Role of a Public Relations Officer: Key Duties and Essential Qualities
Effective public relations (PR) is vital for any organization seeking to maintain a positive image, build strong relationships, and communicate effec…
The Business of Social Media: A Deep Dive into Monetization Strategies
Social media has transcended its origins as a digital playground, evolving into a potent platform for both individuals and businesses. With billio…
A Beginner’s Guide for Social Media Manager: Tips and Important Skills for Business Success
Social media plays a vital role in today’s world; every business, no matter how small or how big, needs it to reach out to audiences and let them kno…
Top 5 PR Trends Shaping the Future of Media in 2024
The landscape of public relations is evolving rapidly, driven by technological advancements and changing consumer behaviors. As we navigate through 2…
Media Monitoring: A Strategic Imperative for Modern Organizations
In an era where information flows at an unprecedented speed, media monitoring has become a critical function for organizations across industries. Wit…