Rebuilding Trust in Nigeria: Tackling the 2025 PR Crisis of Corruption Perceptions
In 2025, Nigeria is grappling with a public relations crisis that strikes at the heart of its progress: a deep-seated lack of trust in institutions. …
Showing posts with the label Crisis ManagementShow all
How Crisis Management Saves Brands: 5 Ways to Protect Your Reputation
When a crisis hits, brands don’t rise or fall because of the crisis itself, they rise or fall because of how they respond . A single bad headline, …
Case Study: How a Strategic PR Campaign Changed the Perception of Domino's Pizza Failing Brand
Imagine owning a restaurant chain where customers publicly say your food tastes like cardboard. Not ideal, right? Well, that was the exact pickle …
Reputation Repair: How to Handle Negative Reviews, Bad Press & Social Media Backlash
When Your Reputation Takes a Hit: Time to Take Action In today’s digital age, reputation is everything. A single bad review, a scathing news arti…
How to Recover from a PR Crisis: Lessons from High-Profile Brand Controversies
A PR crisis can hit like a bolt from the blue—sudden, loud, and potentially devastating. One minute your brand is smooth sailing, and the next, yo…
Navigating Crisis Communication: The SERAPH Model of Crisis Communication Writing
In today's fast-paced, hyper-connected world, a crisis can strike at any moment. How your organization communicates during these critical times c…
The Power of Strategic PR: Navigating the Digital Seas
In today’s hyper-connected world, public perception can make or break a brand. Think of strategic PR as your brand's compass, guiding it through…
Reputation Management: Strategies for Maintaining a Positive Brand Image
In today’s interconnected world, a brand's reputation is one of its most valuable assets. It takes years to build trust with stakeholders but o…
Media Monitoring: A Strategic Imperative for Modern Organizations
In an era where information flows at an unprecedented speed, media monitoring has become a critical function for organizations across industries. Wit…
Navigating the Storm: A Comprehensive Guide to Crisis Management
One of the most dangerous threats a business might face is an unexpected crisis. Whether it’s a notorious PR train wreck, a safety concern or a data …