The New Rules of Media Relations: What Journalists Expect From Brands in 2026
For decades, media relations was largely viewed as a numbers game. Brands measured success by the volume of press releases distributed, the number of…
Showing posts with the label BrandingShow all
What Every CEO Should Know About Reputation Before a Crisis Happens
Every CEO hopes their organisation never experiences a crisis. Yet every organisation, regardless of its size or industry, is vulnerable to unexpecte…
When Personal Branding Starts Hurting Professional Credibility
Over the past few years, personal branding has become one of the most encouraged ideas in professional spaces. Founders are being told to become more…
Thought Leadership vs Personal Branding: What Many Leaders Get Wrong
In today’s visibility driven business environment, leaders are encouraged to build a personal brand. They are advised to post consistently, share…
How We Approach Brand Storytelling, Visibility, and Thought Leadership for High-Value Clients
High-value brands do not need more noise. They need clarity. At Seraph PR and Media, our approach to brand storytelling, visibility, and thought …
How Clarity Fuels Connection: Lessons from African Brands
In the crowded marketplace of ideas, clarity has become one of the most valuable currencies a brand can possess. The more complex the world become…
Precision Over Presence: Positioning Your Brand Where It Belongs
Every brand wants visibility, but not every brand is visible to the right people. In a world overflowing with content, presence alone is no longer…
PR and Marketing Integration: Unified Brand Narratives
For years, public relations and marketing lived in parallel but separate worlds. PR focused on managing reputation and earned media. Marketing drove…
Micro and Nano Influencer Strategy: Authenticity Over Reach
Why Smaller Voices Are Making the Loudest Impact Bigger isn’t always better, especially in the world of influencer marketing. While celebrity endor…
5 Signs Your Brand Needs a Rebranding Strategy ASAP
Is Your Brand Sending the Right Message? Your brand is more than just a logo—it’s the heartbeat of your business. But just like fashion trends, eve…
How Startups Can Build Credibility Fast with PR & Thought Leadership
The Credibility Challenge: Winning Trust as a Startup Startups face an uphill battle—breaking into a market where consumers and investors natural…
Branding vs. Marketing: Understanding the Difference & Why Both Matter
Imagine you’re building a house. Branding is the foundation—the essence, the identity, the core values that define what the house represents. Mark…
From Hobby to Hustle: Turning Your Passion into a Career
Do you fantasise about getting paid to have fun, about waking up in the morning to the excitement of going to a playdate you initiated yourself? It…
Modern Public Relations: Building Brands and Awareness in a Noisy World
In today's crowded marketplace, brands face a constant struggle to be heard. Consumers are bombarded with messages, and traditional advertising m…
Cutting Through the Noise: How to Make Your Voice Heard in a Fake News World
In the age of fake news, it has become increasingly challenging to ensure that your company's message is heard above the noise and misinformation…
What is Brand Identity and Why Does It Matter?
In today's crowded marketplace, where countless businesses vie for consumer attention, a strong brand identity is no longer a luxury, it's a …
What is the Relationship Between Media and PR?
In the ever-evolving landscape of communication, the relationship between media and public relations (PR) stands as a cornerstone for organizations s…
