We partnered with BaoBab+ Nigeria to launch a targeted digital marketing campaign focused on increasing visibility for their new product line. We developed and implemented a strategic Search Engine Marketing (SEM) plan using Google Ads, which included setting up and optimizing their Google Ads account, creating compelling ad copy, and continuously monitoring performance.
Our data-driven approach ensured that the campaign reached the right audience, driving significant engagement and brand awareness within the Nigerian market. Over a two-week period, the Google Ads campaign delivered exceptional results, achieving over 45,000 impressions and a CTR of 7.6%. This demonstrated the effectiveness of our SEM strategy in driving targeted traffic and generating interest in BaoBab+ Nigeria's new products.
Similarly, the google and digital ads presence we helped set up and optimized resulted into thousands of monthly visits.
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