Why Most Crisis Statements Fail and What the SERAPH Model Gets Right
When a crisis breaks, brands rush to respond. Statements are drafted under pressure, revised by committee, and released with the hope that speed w…
Top Media Trends African Brands Can’t Ignore
The African media landscape is shifting faster than many brands realize. Audiences are consuming information differently, journalists are adapting th…
Five Messaging Mistakes That Quietly Damage Brand Trust
Brand trust is not only built through big campaigns or bold positioning. It is built in the everyday details. The words you choose. The explanations…
How Brands Turn Their Purpose Into a Story People Care About
Every brand today claims to have a purpose. They outline values, publish commitments, and speak about impact. Yet the real test is not whether a b…
Cultural Intelligence as Strategy: What Global PR Can Learn from African Storytelling
Every brand today operates in a global marketplace where culture travels faster than products and perception often precedes reality. The ability t…
How Clarity Fuels Connection: Lessons from African Brands
In the crowded marketplace of ideas, clarity has become one of the most valuable currencies a brand can possess. The more complex the world become…